Isn’t she lovely? Neutral’s new milk packaging gives consumers a how-to on carbon-neutral milk

Neutral’s new 2% reduced fat milk carton

At Neutral we’ve been working for almost a year on a brand-new design for our packaging, and we’re thrilled to announce it’s finally here! As the nation's first carbon neutral foods company, we hope this brand new look for our cartons of organic whole and 2% milk is approachable and sets us apart in the dairy aisle.

The updated packaging tells the story about Neutral's work with farmers and explains what it means for our milk to be carbon neutral from "grass to glass." The new cartons remind consumers that simple climate-friendly purchases have a positive impact on the planet while celebrating farmers, pasture-raised cows, and the great taste and nutrition of the products.

"We want consumers to know Neutral supports greenhouse gas reductions on farms in a way that conveys our sense of climate optimism and hopefulness – a core tenet of our brand, " Jill Visit, creative director, Neutral.

"Neutral has a story that most people haven't heard before, so it can be a challenge to explain quickly and succinctly on a carton," said Jill Visit, creative director, Neutral Foods. "We want consumers to know Neutral supports greenhouse gas reductions on farms in a way that conveys our sense of climate optimism and hopefulness – a core tenet of our brand."

A veteran creative with decades of experience in the natural and organic industry, Visit hopes the packaging clearly demonstrates that Neutral milk is of the highest quality and helps save the planet. Our packaging stresses that Neutral:

  • Cares for animals, people, and the planet, from grass to glass.

  • Measures every bit of greenhouse gas associated with our milk, from the farm to the store and the refrigerator.

  • Works with family-run farms to adopt practices that reduce dairy's greenhouse gas emissions to help protect our future.

  • Offsets what can't be reduced with renewable energy generated by dairy cows.

  • Pours love, intention, and impact into every carton of our delicious organic milk.

As Neutral continues to grow, it became time to evolve the design to make the brand promise easier for customers to understand. We worked with Faven, a woman-led agency based in Colorado, to add category-norm elements (like the cow) and update the messaging hierarchy to make it simple, legible, and keeping with our brand ethos of approachability and levity. (We are anti-doom and gloom.)

"Our new carton design makes it even easier for consumers to find climate-smart products that help reduce their carbon footprints," said Marcus Lovell Smith, CEO, Neutral Foods. "We love to enthusiastically point out we have a product that checks all the boxes that consumers demand, including taste, quality, organic, pasture-raised, and the added peace of mind that our milk is completely carbon neutral today, not decades from now."

Our new organic carbon neutral whole and 2% milk are available at Whole Foods Market, Sprouts Farmers Market, The Fresh Market, Imperfect Foods, Misfits Market, Fresh Direct, and several regional and local chains and independent grocers, such as New Seasons in the Portland, Oregon area.

We hope you love it as much as we do!

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Behind the Redesign — a Q&A with Jill Visit, Creative Director of Neutral

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